Summer Weather and Chargebacks
Jul 14th, 2021
Summer is officially here!
The VR industry is experiencing a huge summer season this year. And summer also brings challenges in the form of weather events – hurricanes, fires, floods, and other natural disasters.
Don’t worry: you can count on Ascent to help.
If you find yourself in one of these situations, look at the big picture.
- Consider being flexible with your cancellation policy
- Consider offering a credit for a future stay, in situations where you are not offering a refund
- Process refunds due in a timely manner and communicate with your guest to help avoid a dispute
- If you choose not to issue refunds for guests who did not or could not stay, it is possible that you will receive some chargebacks.
Common reason codes in these situations include Services Not Rendered and Cancelled – Credit Not Processed.
In these cases, online bookings can be your friend – as long as your checkout process is structured correctly according to the card brands like Visa, MasterCard, and Discover.
If the guest did not stay and you want to fight the dispute, the strongest response includes proof that the cardholder agreed to your cancellation policy at the time of payment and that they cancelled outside of that policy.
For E-commerce or online bookings, Ascent has put together the following best practices for how your web pages and checkout process should be structured to best protect you from the above types of chargebacks.
Every business accepting payments online should have webpages and checkout pages that include:
- Your business name as it will appear on the customer’s credit card statement
- Your address (include country of business formation), customer service phone number and customer service e-mail address
- Complete description of goods or services provided
- Pricing for each product/service clearly listed
- The appropriate Acceptance Marks (card brand logos of cards you accept) must be displayed on your website where the accepted payment methods are listed
On the same screen as the checkout screen indicating the total transaction amount OR within the sequence of web pages accessed by the Cardholder before the final checkout page, include:
- Your address, terms of service, and cancellation/refund policy
- The disclosure may be a link to a separate page if that link forms part of the “click to accept” acknowledgement and refers to the return, refund, or cancellation policy
- “click to accept” button, a check box, or other acknowledgement indicating the consumer has read and accepts of the terms and the cancellation policy
Final checkout screen
Cardholder must not be able to process payment if they have not agreed to the terms/cancellation policy
Your checkout screen should include:
- Page must be secure (https://)
- Total Due visible
- Transaction currency
- Consumer card’s secure code (CVV), expiration date, and Address verification and secure code validation must be included as part of the authorization request (verify with your software provider)
If the reservation is accepted, you need to provide a transaction receipt that is:
- Printed by the customer AND/OR
- Mailed and/or e-mailed to the cardholder
- The receipts should contain specific merchant and transaction information (contact Ascent for more details)
If the guest booked online, and you are responding to a Services Not Rendered or Credit Not Processed dispute, Ascent suggest providing screenshots from your checkout process that show that the consumer had to “click to agree” to the cancellation policy before they could pay. It can also be helpful to provide a signed agreement with cardholder signature or initials within 1 inch of the cancellation policy.
Reach out if you have any questions or need any assistance! firstname.lastname@example.org
We have also launched our new Chargeback Prevention & Preparedness video series. This first installment helps educate on how to know when you have received a chargeback and what a chargeback actually is. Click here to view. We will dive deeper into different types of chargebacks and how to respond in future videos, just know as a merchant, it is your responsibility to prove the claim is invalid. We are always here to help and look forward to providing integral information to help you with chargebacks in vacation rentals and lodging. Stay tuned for additional informational videos by subscribing to our YouTube Channel