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Frequently Asked QuestionsHow do I communicate to my customers why I’m doing this?

We suggest communicating a message to your guests of why you are using this new payment method for them to better understand – and while your reason may vary from another merchant, providing a “why” for an additional fee to the guest assists in a better adoption rate. Merchants can’t easily increase their property rates when costs go up. They have to find new ways to cut expenses or transfer costs. We have found focusing on how the AscentZeroCost program allows card fees to be passed along to the consumer is one way to operate without raising actual rental rates or other costs and continue to provide guests the best value.

Merchants cannot profit from a surcharge fee. Our solution makes it so that the surcharge fee is NOT greater than the actual transactions and 100% compliant to card brand rules and regulations.

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